Originally from Uddevalla, I am now living in Gothenburg since 10 years where I work as a product designer - or UX designer, or interaction designer…. dear child has many names, as we say in Sweden. I choose to say Product designer because regardless of if I'm working on the interactions or the experience, at the end of the day I'm still designing a product. I also like the strategic work that comes with having a wider focus on the product development as a whole.

I really like problem solving, and enjoy turning complex issues into intuitive, tasteful experiences. I firmly believe the simplest solution is almost always the best one, and that simplicity is what actually enables things to move forward.

For the past four years I've been working as an Interaction designer at Zeekr Design. Currently the lead UX designer for the next generation of Zeekr HMI, I design the holistic digital experience within the car with a focus on the driver- and cockpit environment. Balancing innovation and advanced features with user needs while performing a complex task is not easy, but very rewarding when you get it right.

Coming from the Swedish west coast I love spending time outdoors - hiking, camping, swimming. I am also a big fan of sports and the Olympics is probably my favorite time of (every other) year.